# Know Your Audience Challenge

Exploring the senior living audience for sales, marketing, and revenue leaders.

### Featured Challenge

**Decoding the Conversion from Researcher to Sales Opt-in**

Learn how seasonality, living situations, and payment methods influence conversions—and how you can use these insights to refine your sales and marketing strategy.

[Watch the Video](https://roobrik.com/resources/senior-living-researcher-to-sales-opt-in/)

### Resources

[Looking at Lead Sources](https://roobrik.com/resources/senior-living-lead-source-analysis/ "Looking at Lead Sources")

[Understanding the Audience for Memory Care](https://roobrik.com/resources/understanding-memory-care-audience/ "Understanding the Audience for Memory Care")

[Sales and Marketing Insights From Call Center and Personalized Video Data](https://roobrik.com/resources/sales-and-marketing-insights-from-call-center-and-personalized-video-data/ "Sales and Marketing Insights From Call Center and Personalized Video Data")

[What Sales and Marketing Should Know About Acuity Levels](https://roobrik.com/resources/senior-living-sales-marketing-acuity-levels/ "What Sales and Marketing Should Know About Acuity Levels")

[Motivations for Researching Senior Living: Comparing Older Adults and Adult Children](https://roobrik.com/resources/motivations-senior-living-research/ "Motivations for Researching Senior Living: Comparing Older Adults and Adult Children")