# Marketing Use Cases

###### Meaningful touchpoints across the funnel.

# Flexibility is Built In

While Roobrik was designed to help otherwise anonymous web visitors opt in to talk to a community representative, over the years we’ve come to see the many other ways Roobrik can support marketing and sales beyond a branded site.

Depending on your goals — **brand building, lead generation, or lead nurturing** — we can help you structure a channel strategy that maximizes your Roobrik investment. And, of course, whether you’re after clicks, conversions, or simply brand affinity, we’ll help you measure success.

> We’re seeing more results every month from Roobrik and lots of new leads coming in. In fact, one community had three move-ins in the last four months from an initial inquiry from Roobrik.”

#### Kate Sammler  Vice President Corporate Operations  Vantage Point Retirement Living

# Multiple Marketing Use Cases

## Use Roobrik Surveys Across Your Sales and Marketing Funnel.

### **Digital Channels**

The Insight Tool performs best on your website and our Client Success team will work with you to find the **perfect placements and calls to action.** You can also use the Insight Tool in nurturing or re-engagement emails or to enrich PPC and social campaigns to **help families that are overwhelmed by choice.**

### Content Strategy

Create engaging, targeted blog posts and newsletters by incorporating **data insights from your monthly reports.** Noticing a trend toward safety concerns? Detail how you overcome those challenges. Seeing an uptick in families worried about the cost? **Your data helps create content that’s transparent and reassuring.**

### Traditional Media

We designed Roobrik to help older adults and their families think through complex care and living situations. To **reinforce your brand** and provide a service to your community, consider offering the tool in print and direct mail. And try using Roobrik in person to **help families align and think through their choices.**

# What Can You Do With Roobrik?

### Increase Engagement and Empower Self-Education

##### Increase your web leads by 20-40% when you add **Roobrik Surveys** to your site. Our surveys engage your hidden audience, helps them understand their situation better, and make confident choices sooner.

- ##### Enrich email campaigns to nurture prospects and reactivate cold leads.

- ##### Educate your market and help families learn, align, and move forward.

### Have Better Conversations That Convert Faster

##### Roobrik Surveys use motivational interviewing to turn otherwise invisible website visitors into informed, empowered, ready-to-talk prospects. Whether it’s the first visit or the fifth, Roobrik Surveys have the power to enrich every conversation.

- ##### Build your brand with relevant content based on real data.

- ##### Get incremental web leads — 20-40% more.

# Trusted by Leading Senior Living Marketing Agencies