# identity.md

## Organization Overview
- **Company Name:** Roobrik
- **Mission:** Roobrik simplifies senior living decisions with Surveys and Afford, driving 20-40% more leads. Trusted by providers to turn prospects into residents.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** December 5, 2023. Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Kevin Polonofsky (Author) - https://roobrik.com/author/kevin-p/
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Roobrik provides sales & marketing technology (Surveys and Afford) to senior living providers, aiming to increase lead conversion.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.